Case studies

Campaigns, budgets,and what they produced.

Every figure below comes straight from the client's ad account. Client names withheld under NDA. Filter by market to see the work most relevant to you.

Mission control

Spin the planet. Open a campaign.

Six markers, four markets. Every panel opens on the Meta Ads Manager screen the numbers were read from.

Meta Ads Manager: After the rebuild — 517 leads at $11.01 — After the rebuild — 517 leads at $11.01

Meta Ads Manager: Before — 127 leads at $12.03 — Before — 127 leads at $12.03

USA

Real Estate Broker

New York, Texas & Florida · Lead generation
Apr 28 – Aug 31, 2026 · 3 ad sets · 6 ads

517Leads

$11.01Cost per lead

$5,694.68Spend

4.07×Vs previous

Rebuilt the account as three state-level ad sets and six ads, then scaled it across four months.
Cost per lead came down from $12.03 to $11.01 while spend went up 3.7×.
517 leads against 127 on the previous build, on the same offer and the same three states.
Daily volume held steady the whole way: no week carried the result on its own.

Meta Ads Manager: Website purchases and cost per purchase — Website purchases and cost per purchase

Meta Ads Manager: Same window, showing CPM — Same window, showing CPM

Middle East

E-Commerce Store

Ramadan & Eid 2026 · Dynamic catalog ads
Jan 21 – Apr 20, 2026 · 3 ad sets · 4 ads

4,773Purchases

$1.27Per purchase

$6,043.47Spend

$1.18CPM

Three ad sets split by demand: full catalogue, Eid, and Ramadan core, so budget followed the season.
Meta's dynamic catalogue served each shopper the product they were most likely to buy.
4,773 purchases at $1.27 each across the ninety-day window.
CPM stayed at $1.18, which is what cheap delivery looks like when creative and audience match.

Meta Ads Manager: Phase one — 79 leads at $8.97 — Phase one — 79 leads at $8.97

Meta Ads Manager: Phase two — 197 leads at $9.96 across four more countries — Phase two — 197 leads at $9.96 across four more countries

Europe

Quran & Arabic Learning Center

Germany, France & Italy, then Spain, Sweden & Norway
Lead generation · $25–40/day · Feb – Apr 2026

276Leads, both phases

$8.97Phase one CPL

$9.96Phase two CPL

6Countries

Phase one tested Arabic-language targeting against interest targeting in Germany, France and Italy.
Arabic copy written around faith, family and children's education, not translated from English.
Phase one closed at $8.97 per lead. Phase two opened Spain, Sweden and Norway and held $9.96 at 2.5× the volume.
Both phases stayed under $10 per lead, which is the number the centre's economics need.

Meta Ads Manager: Suburb-level structure, three months live — Suburb-level structure, three months live

Australia

Real Estate Lead Generation

Melbourne South East · Suburb-level campaign
Aug 1 – Oct 31, 2025 · 7 ad sets · 14 ads

53Leads

$33.08Cost per lead

$1,753.06Spend

7Suburbs

One ad set per suburb: Harkaway, Narre Warren North, Hallam, Cranbourne North, Berwick and more.
Two creative routes per suburb, branded against a high-contrast red, running head to head.
Copy written per suburb on local market knowledge rather than one city-wide message.
Higher cost per lead than a broad campaign, and the right trade: these are named streets, not a postcode.

Meta Ads Manager: Twelve-day sprint, 80 conversations opened — Twelve-day sprint, 80 conversations opened

Australia

Property Appraisals

Street valuation campaign · Messaging conversations
Jul 19 – Jul 31 · 4 ad sets · 10 ads

80Conversations

$4.97Per conversation

$397.61Spend

25+Qualified

A messaging campaign that opened WhatsApp and Messenger threads instead of collecting form fills.
Targeted homeowners already curious about what their street was selling for.
Led with “what is your home worth”, the one question that market answers.
Of 80 conversations the client marked 25+ as highly qualified, at under $400 total.

Meta Ads Manager: Five months of organic growth, zero ad spend — Five months of organic growth, zero ad spend

Middle East

Online Coach, Organic Growth

Instagram content strategy · Course sales
Jul 1 – Nov 28 · No paid spend

1.1MViews

260.3KAccounts reached

6KLink clicks

4.7KInteractions

A content system built on hooks and scheduling, with no budget behind any of it.
1.1M views and 260.3K accounts reached over five months.
6,000 link clicks into the course funnel, which is the number that pays.
4.7K interactions kept the reach compounding instead of spiking once and dying.

01 USA · Real Estate Broker

Drag the planet to move between campaigns

Full archive

Every campaign, side by side

USA

Real Estate Broker

New York, Texas & Florida · Lead generation
Apr 28 – Aug 31, 2026 · 3 ad sets · 6 ads

517Total leads

$11.01Cost per lead

3.7×Spend scaled

3Ad sets

Relaunched and scaled the campaign across a continuous four month window.
Restructured into 3 ad sets and 6 ad variants across three states, refreshing creative to beat fatigue.
Improved CPL from $12.03 to $11.01 while spend scaled 3.7×.
Delivered 517 leads, 4.07× the previous campaign on the same offer and the same three states.

Middle East

E-Commerce Store

Ramadan & Eid 2026 · Dynamic catalog ads
Jan 21 – Apr 20, 2026 · Website purchases

4,773Purchases

$1.27Per purchase

$1.18CPM

Full Ramadan and Eid seasonal campaign built on dynamic catalog ads.
Split into broad reach, Eid seasonal and Ramadan core so budget followed demand.
Cost per purchase of $1.27 across nearly 4,800 transactions.
Held CPM at $1.18, a signal of strong creative relevance.

Europe

Quran & Arabic Learning Center

Germany, France & Italy, then Spain, Sweden & Norway · Lead generation
$25–40/day · Feb – Apr 2026

276Leads

Sub $10Cost per lead

6Countries

Defined cold audience targeting for the Arabic speaking diaspora, three countries in phase one and six by phase two.
Wrote all ad copy in Arabic around faith, family and children's education.
Ran interest based against Arabic language targeting and optimized toward the lower CPL.
Held a consistent sub $10 cost per lead across both phases: $8.97, then $9.96 at 2.5× the volume.

Australia

Real Estate Lead Generation

Melbourne South East · Suburb level campaign
A$25/day · Aug 1 – Oct 31, 2025

53Leads

$33.08Cost per lead

7Suburbs

Hyper local structure targeting individual suburbs: Harkaway, Narre Warren North, Hallam, Cranbourne North, Berwick and more.
Two creative variants per suburb to A/B test competing messaging angles.
Suburb specific copy built on local market knowledge and homeowner value.
Ran three months across seven suburbs, fourteen ads, while holding lead volume steady.

Australia

Property Appraisals

Street valuation campaign · Messaging conversations
12 day sprint

80Conversations

25+Qualified

10Ads live

Messaging objective campaign opening direct WhatsApp and Messenger conversations.
Targeted homeowners actively curious about appraisals and street valuations.
Led with a direct response "what is your home worth" hook.
Of 80 conversations, the client identified 25+ as highly qualified.

Middle East

Online Coach, Organic Growth

Instagram content strategy · Organic reach and course sales
No paid spend

1.1MTotal views

260.3KReached

6KLink clicks

Full organic content strategy for a coach targeting the Middle East market.
Drove 1.1M views through content scheduling and hook writing.
Generated 6,000 link clicks straight into the course sales funnel.
Sustained 4.7K interactions to keep algorithmic reach compounding.

Results reflect real, completed and active client campaigns. Performance varies by market, offer and budget. These figures are not a guarantee of future results.

Spin the planet. Open a campaign.

Real Estate Broker

E-Commerce Store

Quran & Arabic Learning Center

Real Estate Lead Generation

Property Appraisals

Online Coach, Organic Growth

Every campaign, side by side

Real Estate Broker

E-Commerce Store

Quran & Arabic Learning Center

Real Estate Lead Generation

Property Appraisals

Online Coach, Organic Growth

Ready to build your next campaign?